CROSS-PLATFORM UX  /  NOV–DEC 2018 / Maxfluence

Improving a communication app across devices.

Applying research and usability feedback to a consistent messaging experience on web, Android and iOS.

DESIGN ARTIFACT  /  WORKFLOW MODEL

01

Review web and mobile journeys

02

Identify usability friction

03

Refine interaction patterns across platforms

01 / CONTEXT

The project at a glance

MY ROLE

UX Design Intern · Interface research, usability testing, iterative UI design

COLLABORATORS & TOOLS

Product and development collaborators

VS CODE · NODE JS · LOCALIZATION

02 / CHALLENGE

The problem behind the interface

THE PROBLEM

Communication products must preserve clarity and consistency as people move between desktop and mobile contexts.

WHY IT MATTERS

Inconsistent layouts and feedback can make familiar messaging actions harder to learn and repeat.

03 / PROCESS

How I approached it

01

ASSESS

Conducted user research and usability testing to identify interface issues.

02

ITERATE

Refined UI hierarchy and interaction patterns across web, Android and iOS.

03

REVIEW

Used usability feedback to evaluate the direction of the improvements.

04 / DESIGN JUDGMENT

The decisions and their rationale

DECISION 01

Keep core actions predictable

WHAT I DID

Aligned navigation and messaging patterns across different screen sizes.

WHY IT HELPED

Reduces relearning when moving between devices.

DECISION 02

Use testing to guide refinement

WHAT I DID

Prioritized observed friction over aesthetic-only changes.

WHY IT HELPED

Connects design changes to actual usage rather than visual preference alone.

05 / OUTCOME

Outcome, evidence and limitations

+15%

Reported user engagement change

3 platforms

Web, Android and iOS

SCALING

reusable design patterns across new pages and localized experiences while maintaining consistency and accessibility. Establishing a shared component library and clear design guidelines would help streamline future updates and support long-term growth.

06 / REFLECTION

Validate how effectively users navigate the website across different devices and languages. Usability testing could help assess accessibility, content clarity, and responsiveness, while identifying opportunities to improve the overall experience.